The Importance Of An Article - 1218 Words

Turn into an article promoting master with those apex rules Taking care of set your hours and contact the shots set up of taking requests is the reason various individuals discover that working through the web is a brilliant go for them. With the guide of the utilization of strategies like article promoting and advertising, you could recognize a commercial center these days and weight clients to purchase your item the next day. Be that as it may, youre never again going to attempt this without first concentrate a couple of magnificent clues. Keep up your substance material refreshed. In the event that perusers discover a more seasoned article and comprehend its miles dated, they may leave at the present time. You should endeavor to†¦show more content†¦Speedy and straightforward is lovely regarding the matter of article advertising. The segment of composing for the net is a phenomenal brute than composing for a mag or daily paper. Hold your articles conversational and dispense with any futile realities. The less confounded it is for your peruser to comprehend what youre stating, the more probable they might be to hold perusing. As your article publicizing and showcasing assets broaden, guarantee that your articles are extensively cross-referenced to each other. Do now not make interfaces between articles only for connecting, however endeavor to take profit of each sensible open door where one article could help each other. An appropriately cross-referenced net of article connections will raise your readership generously. Discover on the off chance that your article without a doubt streams and you watched it does. Study it out loud before a buddy or relative to get their recommendation. In the event that something does not sound entirely appropriate to you, or to them, you can need to interchange it up a bit. The most extreme imperative part to bear in mind while promoting your articles is that at last the considerable of your substance material is what will decide your accomplishment. Give your perusers data that they may find unmistakably advantageous. On the off chance that whatever youre doing is making an endeavor to advance your self or bid to consideration,Show MoreRelatedThe Importance Of Article Strategies1153 Words   |  5 PagesHelpful article promoting tips and thoughts for all individuals To give article publicizing and promoting your earnest attempts reasonable, you simply need to comprehend the techniques which may give organizations genuine outcomes on-line. Your article promoting can have a splendid effect in the event that you use clues like the ones in this amazing helpful asset. Including in joins your distinctive articles which are valuable and related can be an enormous advantage in your article promotingRead MoreThe Importance Of Article Marketing1104 Words   |  5 PagesSearching out help with article marketing? Locate it right here! Should article advertising and marketing be a super technique of marketing your business? Do you even recognise what it takes to produce the high-quality articles that make it show up? Nicely, there are various considerations which are important to the manner, and understanding what theyre is going to help you to place a terrific method to work for you. Test these tips out first to see just what you should be considering. WhenRead MoreArticle 69 Is An Entrenched Provision And Its Importance934 Words   |  4 PagesAdditionally, Article 69 is an entrenched provision and its importance can therefore be understood. As such, the 4 months specification cannot be repealed unless there is an expressed amendment therein. However, the only amendment was the one postulated to Article 61 and ordinarily, through using legal infection the courts could have remedied the situation. Simply put, since Articles 61 and 69 have an agnate relationship, an amendment of Article 61 should result in an amendment of Article 69. NeverthelessRead MoreImportance Of Article To Students. Measurement And Evaluation1739 Words   |  7 PagesImportance of Article to Students Measurement and evaluation is applicable in the field of HRD where it should be utilized in training and development. More and more, executives desire proof that funds devoted to learning programs are successful and ME makes that possible. Students need to be cognizant of barriers to the utilization of evaluation within the organization. According to Wang and Wang (2005), â€Å"the analytical barrier, the business barrier, and the technical barrier† are a reality andRead MoreArticle: Importance of Stock Keeping Unit1626 Words   |  7 Pages------------------------------------------------- Stock-keeping unit From Wikipedia, the free encyclopedia | This article  does not  cite  any  references or sources. Please help  improve this article  by adding citations to  reliable sources. Unsourced material may be  challenged  andremoved.  (July 2007) | A  stock-keeping unit  or  SKU  (pronounced either as an  acronym,  /ˈskjuË /, or as an  initialism,  /ËÅ'É›sËÅ'keÉ ªÃ‹Ë†juË /) is a  unique identifier  for each distinct product and service that can be purchased. SKURead MoreImportance Of Article To Students. Students Should Be Aware1832 Words   |  8 PagesImportance of Article to Students Students should be aware that training and development is highly desired in organizations. Therefore, students should not only know how to implement an intervention, they should also know how to apply a method of evaluation and measurement and to be a vocal proponent of ROI assessment to tie in the value of the training to the organization. This cannot be understated, because there is a great need for students to be part of the solution as well as an integral partRead MoreAnalysis Of Robert Kagan s Article The Importance Of U.s. Military1050 Words   |  5 Pages Robert Kagan’s article â€Å"The Importance of U.S. Military Might Shouldn’t be underestimated† examines whether or not implementing defense cuts would be good for the US national interests. He argues that it would not be good idea due to the U.S’s use of the military force to help spread democracy around the world and upholding the international system. He fears that these defense budget reductions will lead to U.S. forced to cede power over to other countries due to the reduction of theRead MoreArticle Critique : Determining The Relative Importance Of The Mechanisms Of Behavior Change Within Alcoholics Anonymous Essay1180 Words   |  5 PagesArticle Critique: â€Å"Determining the Relative Importance of the Mechanisms of Behavior Change Within Alcoholics Anonymous: A Multiple Mediator Analysis† Article Summary In the article â€Å"Determining the Relative Importance of the Mechanisms of Behavior Change Within Alcoholics Anonymous: A Multiple Mediator Analysis† the authors conducted research to determine what techniques used in Alcoholics Anonymous (AA) aid in relapse prevention. According to the National Institute on Alcohol Abuse and AlcoholismRead MoreThe Importance of Emotional Intelligence In Kreamer ´s Article Go Ahead - Cry At Work1296 Words   |  6 Pageswhat normally come to mind when discussing the obstacles that women face at work. An article that appeared in Time Magazine called â€Å"Go Ahead- Cry at Work†, by Anne Kreamer, discusses Kreamer’s personal challenges with expressing her emotions at work, along with the overall struggle that women face when trying to find a â€Å"socially appropriate way to express legitimate anger in the workplace† (Kreamer). The article discusses the need not to eliminate emotion from the work place, as many people currentlyRead MoreProblems with the Articles of Confederation that were addressed by the Constitution and the importance of the issue of power centralization in American politics today1579 Words   |  7 Pagescontend that a powerful central government will inevitably become a tyranny. Although the United States would wholeheartedly embrace the idea of a loose alliance of independent states at first, the many glaring problems that the nation faced under the Articles of Confederation would quickly change the minds of many Americans. Indeed, the nation s confederal system of government was eventually rejected and replaced by federalism, a political philosophy that calls for a sharing of power between the national

An Example Of Inference Control - 1438 Words

1. An example of inference control in a database is implementing inference control in a medical records database by explicitly identifying information, individual attributes such as address and zip code cannot identify individuals personally, each individual attribute alone does not provide sufficient information to identify individuals. A combination of the individual attributes may provide enough information to identify individuals forming an inference channel. An inference control would block database user’s access from obtaining queries that consists of all the attributes that forms an inference channel. 2. For Faster processing Not as much Production of keys Against If compromised, attacker can use key for encryption and to use your signature. 3. Kerberos PKI Symmetric Cryptography. Asymmetric Cryptography. Tickets are used to authentication users, and tickets by Key Distribution Center (KDC). Each user has a key pair, private key and public key. The public key is published to others publicly; the private key is kept secret by the user. The private key is used to generate a digital signature. The public key is used to verify the digital signature signature. A password is needed to authenticate users. The private key is used to authenticate users. The private key is stored and maintained by users. The KDC must register every user for the user to have access to the network. Pre-registration is not required in this case 4. Digital signatures are notShow MoreRelatedEssay John Locke943 Words   |  4 Pageswork varies between strong and weak inferences. Third, I will provide counter examples to Locke’s ideas, and will explain why these counter examples work for Locke’s theories provided. Finally, I address some of the ways that Locke might respond to my objections. The following paragraph will be used to define and understand the concepts of the following key terms that Locke uses: epistemology, Tabula Rasa, knowledge, empiricism, representationalism, and inferences. Epistemology is the study of theRead MoreExplaining Human Behavior with the Attribution Theory in Fritz Heiders Book The Psychology of Interpersonal Relationships883 Words   |  4 Pagesrelations, explained that through perception we know the world around us, a world made up of things and people and different events. Researching people’s naà ¯ve, intuitive understanding of interpersonal events. He explained that these common sense inferences sometimes are biased, but nonetheless mediate interpersonal relations. He presented also in his book the idea of attribution, which influenced the next two decades of work in Social Psychology. Heider (1958) was the first to propose a psychologicalRead MoreThe Causal Between Physical And Mental1629 Words   |  7 Pagesgoals. It prompts us to behave in a way we expect to get our desired outcome. The underlying mechanism of causal inferences is unclear, some suggest it is embedded in our cognition (Sloman 2005), whilst others believe causality is all an illusion caused by visual perception (Mitchotte, 1945). Hume’s (1739) regularity theory of causation began the debate of physical events and mental inferences. Hume reasoned that if we perceive a causal relationship between two events, then one will be a cause whichRead MoreGeneral Dwight Eisenhower as a Critical Thinker710 Words   |  3 Pages Strategic decisions made by General Dwight Eisenhower during WWII were significant and give excellent examples of four components of Steve Gerras’ Critical Thinking model. Generals during World War II faced daily innumerable difficult and grave decisions. Critical decisions made during WWII did not have the depth and speed of today’s modern communications infrastructure. Eisenhower quoted, â€Å"Making decisions is of the essence in leadership.†1 During World War II, while in command of the MediterraneanRead MoreSampling and True Difficulty1713 Words   |  7 Pagesequal chance of being chosen. Answer: True Difficulty: Easy 4. A process is in statistical control if it does not exhibit any unusual variations. Answer: True Difficulty: Easy 5. An example of a quantitative variable is the make of a car. Answer: False Difficulty: Easy 6. An example of a qualitative variable is the mileage of a car. Answer: False Difficulty: Easy 7. Statistical inference is the science of using a sample of measurements to make generalization about the important aspectsRead MoreAadasdsdad701 Words   |  3 Pagessituations; | |identification of central issues; | |deduction or inference. | |You must decide what your approach to a particular case will be, and what skills you will need to use. To do that effectively, | |you mustRead MorePlanning694 Words   |  3 Pagessituations; | |identification of central issues; | |deduction or inference. | |You must decide what your approach to a particular case will be, and what skills you will need to use. To do that effectively, | |you mustRead MoreStatistics Is The Study Of The Collection, Analysis, And Organization Of Data1594 Words   |  7 Pagestwo sets of properties of a distribution : central tendency seeks to characterize the distribution s central or typical value, while dispersion characterizes the extent to which members of the distribution depart from its center and each other. Inferences on mathematical statistics are made under the framework of probability theory, which deals with the analysis of random phenomena. A standard statistical procedure involves the test of the relationship between two statistical data sets, or a dataRead MoreCorrelation Between The And Path Analysis777 Words   |  4 PagesBecause of this fact the degree of confidence we can have in the causal inferences drawn from the results of the analysis is bound to be much less than the confidence in inferences drawn from an experimental study. If the model accurately reflects reality, the estimated causal effects are . . . This serves as an appropriate reminder to the readers of our research reports - of the limitations associated with drawing causal inferences from correlative data. There is no empirical test that can tell youRead MoreArticle Review : Article Expectancy Affects Metacomprehension1451 Words   |  6 Pageswere test expectancy, either congruent or not, and tested processing type. The study used a 2 (expectancy either memory or inference) x 2 (question type memory or inference test) in which 59 graduate students were randomly placed into one of two groups, those expecting a test assessing details (memory expectancy condition) or those expecting a test assessing key concepts (inference expectancy). The test question types were counter-balanced in blocks and measured as a within-subjects variable. Prior to

All Different Free Essays

string(80) " only been three months that you have become a permanent employee of Dawn news\." I have been working with this organization for the past six months. It’s been from the last three months that I got permanent for this job as a researcher for the morning show â€Å"NEWS†. When I signed my employment contract with dawn news TV it was mentioned clearly there that the working hours for this job will be eight hours. We will write a custom essay sample on All Different or any similar topic only for you Order Now However, through out this time I have been working on an average of fourteen hours six days a week and the show is doing pretty good too. Our team comprises of six people where there is room for more people in the team. It is due to this reason that the work load on the existing employees is very high. The show is going on air five days a week therefore we need extra help. There are no fixed working hours for this show. I walk in everyday at 10a. m. in the morning and by the time I leave office it’s almost midnight. These inflexible working hours is affecting my health and personal life. I am not able to give time to anything else. I am married with a young daughter and due to this job I am hardly able to give time to my wife and child. I am willing to put in the extra handwork but it’s unfair on my part because I am being paid like any other researcher in the team where as I do the work of the editor as well. These people leave early at six in the evening but I wait till the final episode is approved. Inconvenient working hour’s increases work related stress and can reduce the level of motivation. Flexible working hours is an important part of job satisfaction. It is management’s job to look into the well being of its employees at work because in the long run this can affect the quality of work too. Work should be divided among employees equally according to the skills of each employee in a way that no one feels the burden. I have noticed that the work at our office starts very late may be that’s the reason that it ends late. It will be preferable if everyone reaches office on time at nine in the morning so that everyone gets off early and can go home on time. The management needs to seriously look into the matter of hiring extra staff for our work. Once we get extra help the work load will be divided and it will help improve the timing issue automatically. I am assigned work that is more than my specified job. Recently I got to know that the company had hired another employee after me, she has been working on the same designation like me but she is being paid more than me. This is another factor which I feel is discrimination on my side. I like working for this organization that’s the reason I wanted to discuss the issue with you before taking on any decision. Our boss is single and a workaholic probably that’s why she doesn’t realize this inconvenience at work. You can talk to her and moreover if you want you can check my progress report and my work. I am sure that you won’t be disappointed. I am trying to give this organization my best but in return I want these two issues to be resolved my timings and pay otherwise I am liking my work and enjoy doing it and it’s an honor to be associated with Dawn news. I hope that you will look into this matter and consider my scenario. I will be waiting for your response, looking forward to your cooperation. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ TO: Daniel steel FROM: Chris Brown, manager Dawn News TV SUBJECT: inconvenient working hours DATE: 31 July, 2008 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. I visited your department this week. I even had a meeting with your boss and have looked into your matter. I have asked them to present me a report regarding this matter and they will be submitting it in a shortly. You have been having issues adjusting with the time. There were few instances when you had to stay up late in office and that was due to the fact that your boss was not in town. But these kinds of circumstances are very rare and not everyday so you need to give it a consideration. You are over looking the fact that you work for an organization which is into media and the timings of offices in media are different from the ones in banking or any other place in case you are comparing it with them. Its not a nine to five job where you just walk in and complete your work and go back home it has completely different set of requirements. You are working for a show that deals with broadcasting news in morning timings. A news channel can come up with breaking news anytime of the day and we expect our employees to be cooperative enough to handle the situation and takeover without wasting anytime. That’s the reason that you might have got few calls at odd time of the day at fewer situations. It was not mentioned in your employment contract that when you need to be here and when to leave. You have to complete your number of working hours so if you walk in early then you need to go late too as you yourself mentioned that you reach office at 10a. m. once you complete your working hours you can leave and that’s what you normally do as far as my information is concerned. I completely understand that you have a personal life along with your professional life but I think you need to manage and plan things so that they don’t overlap and create problems for yourself. You talked about the pay rise. You have just joined this organization. It’s only been three months that you have become a permanent employee of Dawn news. You read "All Different" in category "Papers" Normally we don’t give a pay rise to any employee this soon. Every year we have an evaluation form that is filled by each employee and later interviews are held regarding work of each employee. This is done by the human resource department of the organization where we try to get feed back from everyone of their experience at work and their expectations from it moreover, how much have they learned and based on that we revise the pay structure if it is required. The other employee that joined after you is no doubt on the same designation as yours but you are again over looking the fact that he has already been working for Star channel for 1 years and CNBC for six months previously. When he joined he had a solid working experience relative to your job because compared to him this is your first job and you didn’t have any experience of a channel before. So it would be unfair on that person’s part if you compare your pay scale with him. Still next summer we will be having our evaluation, if we feel you are capable enough we will consider your appeal. As far as giving the credit is concerned then your name is mentioned in the editors at the end of the news so we do give you credit for what you are doing. I have gone through your progress report too. Well done! I like your dedication and commitment towards work and we need more people like you in the organization. Don’t let your self down. We don’t want to over stress out employees if you want you can take a leave and come back and join again may be this is going to help you. Apart from this if there is anything else feel free to contact me in future too I’ll try my best to help you with your queries. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Assignment 2 Introduction Trasberry departmental store has been operating in the country from the past 10 years and over the time it has been successful in opening 50 branches all over the country. It is one of the leading departmental stores in the region of its kind. Moreover, it is known for investing in innovative practices and implementing them in their business which keeps them way ahead then their competitors and has made their business so successful. Current Situation Along With the New System Transberry has been working in order to introduce a standardized extranet format that will be used by the company. At present all the information regarding the retailers while ordering inventory comes from diverse sources and therefore it is difficult for the suppliers and retailers to track one another. Moreover most of the data of the retailers is not synchronized so its gives a tough time to the suppliers. Therefore Transberry has worked with its IT professionals to come up with a solution in this field by creating a database where the information of all the suppliers and retailers will be stored and maintained. Apart from that the system will be providing advance ordering process in order to maintain inventory. At present the company is using the traditional method of ordering which fails to predict the accurate level of reordering . In this orders have to be places months back so that delivery is made on time. However at the time of sales at one place there is excess inventory at the end of the month or there is shortage. The shortage adversely affects the image of the company as the customers have to face difficulty. Therefore the new system will over come both the problem of ordering as well as maintaining an extranet for the external use. Benefits †¢ The new system will organize the work and make it much fast and convenient for the retailers and suppliers. †¢ The ordering time will reduce †¢ Reliable data will be available which will help the source to track the destination. †¢ Data will not be up to date †¢ There will be less wastage of inventory(Davila, Epstein, Shelton, 2005). †¢ Often the excess inventory gets out of date or expired in terms of perishable goods so that problem will be solved too. †¢ There will be no customer discontent as timely delivery of goods will be made. †¢ Previously the ordering system used to take around two months now it will generate the order in one week and the goods will be delivered in the next three days. †¢ The pace of work will become much faster, time, resources and money will be saved. Costs Before this there was no proper database available to the existing retailers. Transberry has invested on the research and study of this system and it’s after six months that their IT team has come up with this system. The cost of this system will be undertaken by Transberry for the time being. They will be using the system for first few months however later on the company plans to hold a meeting where the new system will be introduced to the other companies in the same business and after consensus the costs will be shared among them all. Right now the total cost of this system along with labor will be $1 million. Method of Implementation It’s going to be a huge database and along with standardized extranet access. It will be requiring a team of researchers and analysts who along with our IT team will be working on the system once the project is approved. They will be giving us timely progress on this project every one week. The system will take another six months to develop and then come into function. All the other companies will be given access to this system later on depending on their status on this project. The company will be requiring specialist staff which they will have to hire in order to use the system later on. These IT professional will be given one week training on the job by our senior professionals. For the advance ordering process the data will have to be entered and the system will itself calculate the amount of inventory to be ordered based on the past sales and season example Christmas, or summer season where the sales are high. The same people will be trained will be handing and take care of both the works. Conclusion Transberry has always been experimenting with their method of work in order to come up with better practices. The recent innovation that they have come up with is not going to benefit Transberry but on the whole it will be beneficial for every company in the industry. Innovation and creativity is required in every field especially in this fast moving era of technology. The system proposes a better solution of ordering and the major advantage of that is the reduction in wastage and accuracy in estimation of ordering inventory whereas the ordering system between retailer and supplier will also become efficient once the system is implemented. Its over all impact on the industry will be positive. The cost of the system initially is going to be high but if we look through the long term affects and benefits that it is highly recommended that the company should move on with their decision of investing in this project and it is very necessary to solve the dilemma. How to cite All Different, Papers

Disparity vs. Difference free essay sample

Difference is a point or way in which people or things are not the same while disparity means a great difference. It is subjective to define exactly when a difference becomes a disparity. In several peoples opinions, disparity acts as an Injustice or an Inequity as opposed to a simple inequality. If we had a simple straightforward definition of what disparity means, we could approach the issues of disparity and try to solve the problem easier than with the understanding we have now. Difference is not a bad thing like many assume.Difference acts not only as an educational resource but a service resource as well. Our country Is united In the ways of difference across the nation. However, there Is also a strong opposing side of difference that exists as well. In some cases, difference can turn Into violent and hatred acts. The main factor In difference Is that It Is socially constructed although some differences are ascribed at birth. We will write a custom essay sample on Disparity vs. Difference or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Disparity means a great difference. Human beings should not be factors of disparity because we are all the same: Human beings.Regardless of what color skin we have or what gender we are (ascribed heartsickness) we are all still people. We may have differences but should not be treated with disparity. Difference can only occur where a set standard or normal way to be judged exists. Once these differences are defined in a society, they have real consequences for humans. Some people are even discriminated against for being different. Some laws even work in ways to construct artificial difference. With that being said, disparity and difference are some of the biggest strengths as well as biggest weaknesses of our society.

Summary of Post-Structuralism free essay sample

For example: the word ‘red’ may have a completely different meaning in the words ‘red rose’, which means ‘love’ while in traffic lights, red means ‘stop’. The red of traffic lights, then carries the ‘traces’ of amber and green within it, and is not pure red (2008: 97). * The ‘present’ of a word we speak is therefore not the true present, which forever eludes language: ‘spacing’ and ‘temporization’ intervene. Derrida captures this in a self-coined term, differance that contains both the idea of difference and the process of deferral of meaning. Derrida destabilizes the relationship between signifier and signified. The signifier or the word we hear or read – is of course stable enough, but what it signifies – the signified – is according to Derrida subject to an inherent instability (Bertens, 2008: 98). Assumptions of Post-Structuralism Derridean Deconstruction * It begins with and emphatically affirms Saussure’s decree that language is a system based on differences. Derrida agrees with Saussure that one can know the meaning of signifiers through and because of their relationships and their differences among themselves. We will write a custom essay sample on Summary of Post-Structuralism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * However, different from Saussure, Derrida also applies the reasoning to the signified. Like the signifier, the signified (or concept) can also be known only through its relationships and its differences among other signifieds. In this case, Derrida sets forth some assumptions: Transcendental Signified * Derrida asserts that the entire history of Western metaphysics is founded upon a classic, fundamental error: the searching for a transcendental signified, or an external point of reference on which one may build a concept or philosophy * Once found, this transcendental signified would provide ultimate meaning, being the origin of origins, and provide a â€Å"reassuring end to the reference from sign to sign. * The transcendental signified would have to be understood without being compared to other signifieds or signifiers. Logocentrism * According to Derrida, Western metaphysics has invented a variety of terms that function as centers: God, reason, origin, being, essence, truth, humanity, beginning, self, to name a few. Each can operate as a concept that is self-suffic ient and self-originating and can serve as a transcendental signified. * Derrida names this Western proclivity for desiring a center as logocentrism: or the belief that there is an ultimate reality or center of truth that can serve as the basis for all our thoughts and actions. To decenter any transcendental signified is to be caught up in the terminology that allows that centering concept to operate. For example, if the concept man functions as the center and one then â€Å"discover† woman, he places in motion a binary operation: man and woman. By decentering and questioning the man, he causes woman to become the new center. By questioning the old center, he establishes a new one. Binary Oppositions * Since the establishing of one center of unity means to decenter another, Derrida assumes that Western metaphysics is based on a system of binary oppositions. The philosophy holds that in each of these binary oppositions, one concept is superior and defines itself by its opposit e or inferior center. For example, one knows boy because he knows girl; one knows tidy because he knows messy. Phonocentrism * In the binary oppositions, one element will always be in a superior position, or privileged, whereas the other becomes inferior, or unprivileged. For example: man/woman, human/animal, soul/body, employer/servant, etc. even in speech/writing. This privileging of speech over writing is called phonocentrism. * Speech implies presence, while writing signifies absence. Since phonocentrism is based on the assumption that speech conveys the meaning or direct ideas of a speaker better that writing, phonocentrism assumes a logocentric way of thinking. Methodology of Post-Structuralism The Structuralist seeks: Parallels/Echoes Balances Reflections/Repetitions Symmetry Contrasts Patterns Effect: To show textual unity and coherence The Post-structuralist seeks: Contradictions/Paradoxes Shifts/Breaks in: Tone, viewpoint, tense, time, person, attitude, conflicts, absences/omissions, linguistic quirks, aporia Effect: To show textual disunity (Peter Barry, 1995)

Poe Essays - Edgar Allan Poe, The Cask Of Amontillado, Poe

Poe Essays - Edgar Allan Poe, The Cask Of Amontillado, Poe Poe This essay is about how Poe uses the description of environments in his narratives. I shall explain this usage with close reference to several short stories by Poe. A full listing of the stories used appears in the List of Works Consulted at the end of this essay. It is important to note that in all of the stories, the narration is in the first-person. This has deep-reaching effects on how particular environments are described. This will also be commented upon. The first excerpt comes from a story entitled ?MS Found In a Bottle?: Our vessel was a beautiful ship of about four hundred tons, copper-fastened, and built at Bombay of Malabar teak. She was freighted with cotton-wool and oil, from the Lachadive islands. We had also on board coir, jaggeree, ghee, cocoa-nuts, and a few cases of opium. The stowage was clumsily done, and the vessel consequently crank. Poe describes his environments in great detail ? thus giving the reader a clear representation of where the scene is taking place. The above description is short and concise compared to a usual Poe description. Here he has described the ship as beautiful ? this is an opinion and not a description, and Poe often gives opinions in his descriptions. His description consists of the weight of the ship, what it is made of, where it was built, of what it was built, and the cargo it was carrying. A further minute detail is that the ship was lopsided because the cargo wasn?t stowed properly. This is the sort of meticulous detail that Poe generally uses. It is unusual in his works to find a detailed description this short however. This next excerpt is from the same story, and is more typical of Poe?s descriptive style ? particularly the length of the description: I have made many observations lately upon the structure of the vessel. Although well armed, she is not, I think, a ship of war. Her rigging, build, and general equipment, all negative a supposition of this kind. What she is not, I can easily perceive what she is I fear it is impossible to say. I know not how it is, but in scrutinizing her strange model and singular cast of spars, her huge size and overgrown suits of canvas, her severely simple bow and antiquated stern, there will occasionally flash across my mind a sensation of familiar things, and there is always mixed up with such indistinct shadows of recollection, an unaccountable memory of old foreign chronicles and ages long ago. I have been looking at the timbers of the ship. She is built of a material to which I am a stranger. There is a peculiar character about the wood which strikes me as rendering it unfit for the purpose to which it has been applied. I mean its extreme porousness, considered independently by the ! worm-eaten condition which is a consequence of navigation in these seas, and apart from the rottenness attendant upon age. It will appear perhaps an observation somewhat over-curious, but this wood would have every, characteristic of Spanish oak, if Spanish oak were distended by any unnatural means. The introductory sentence to this paragraph forewarns the reader that Poe is about to make a lengthy description, as he proceeds to do. He offers more speculation than actual description here, but he does to eliminate what is unlikely about the true features of the ship and his rambling resembles the thought processes of the ?average? person. Poe meanders a lot. By this I mean that there is no clear logical progression to his description. In his meandering, there is a sense that the reader is not actually meant to follow the meaning, and that it is only for the narrator?s benefit that it has been written at all. This is consistent with the story, as the narrator commented earlier in the story that he was going to record his observations in case he did not survive. He mentioned specifically that it would be a journal, but this paragraph does not read as a journal. I reads more as notes taken down with the intent to organise and elaborate later. This could quite possibly be the effect Poe was looking for when he

Homeostasis Research Paper Example | Topics and Well Written Essays - 750 words

Homeostasis - Research Paper Example This paper will discuss four ways human physiology responds to athletic training from the perspective of musculoskeletal system, body composition, thermoregulatory system and cardiovascular system and explain physiological mechanisms. Exercise programs promote muscle development, which takes place in conjunction with body fat reduction resulting from the difference between the intake and output of energy. In the initial stages of weight reduction, the body fat available for the body to use as fuel is often counteracted as denser muscle tissues are gained. The adenosine triphosphate chemical (ATP) facilitates muscle contraction and after several repetitions, ATP levels are depleted. Glycogen is initially burnt to replenish the level and the longer exercise takes, the more fat is burnt, like in short and high-intensity exercises (Curtin & Woledge 583). If the exercises are longer, the muscles release more lactic acid, which could eventually lead to muscle fatigue and cramping. However, flexibility and stretching exercises create greater motion range in joints subjected to the associated stresses. The result is that when the joints gain the ability to move with more dynamism, there is a notable increase in stability , power and speed in the motions of the related structure. This greatly reduces chances of injury or being overstressed. Body composition accounts for the most visible physiological change in response to athletic training. The human body is constructed from skeletal bone, organs, lean muscle mass and body fat. Although training does not alter their dimensions, specialized exercise reduces body fat percentage while increasing the mass of lean muscle. Processed triglycerides are stored in the form of body fat in the adipose tissues for indefinite periods. When exercise is combined with the right diet, it will result in

Search report Research Paper Example | Topics and Well Written Essays - 500 words

Search report - Research Paper Example The question is why women than men? This is explained biologically by the fact that female urethra is relatively shorter and more close to the anus than the males. The risk of UTI among women increases with age due to the lost of vaginal flora during menopause when the level of estrogen falls, thus loss of virginal protection (Pooler, 2011, p.67). Women are more likely to get infected by the UTIs than men since the bacteria easily reach their bladder because of the shortest distance the bacteria has to travel in the urethra. Besides, the location of the urethra near the rectum makes it easier for the bacteria from the anus to travel to the urethra causing infections. Sexual intercourse with the males increases the risk of UTIs among women as more bacteria are pushed into their urethra. Kidney UTIs are more common among expectant women as the pregnancy causes a lot of pressure to the ureters, thus causing hormonal changes (Foster, 2008, p.241). Urinary tract infections (UTIs) are bacterial infections which mainly affects the urinary tract systems of both sexes. The infection that occurs at the lower urinary tract parts is referred to as the cystitis; a bladder infection. On the other hand, the UTIs which only attack the upper urinary systems is popularly referred to as pyelonephiritis, a kidney infection (Pooler, 2011, p.45). About 80-85% of the UTIs are caused by E.coli while Staphylococcus  saprophyticus only causes 7% infections. The urinary tract organs which are most affected by this bacterial infection are urethra, kidney, bladder, and ureters. Though all parts of the urinary tract can be infected by UTIs, the urethra and bladder are the most commonly infected. The common symptoms and signs of UTIs are frequent urination and burns during urination. Other symptoms which are mainly common among the elderly population are: fatigue, blood infections, and change in mental status (Foster, 2008,

Cost of Poor Quality Essay Example | Topics and Well Written Essays - 750 words

Cost of Poor Quality - Essay Example Theoretically there are two costs of quality related with the production and R&D. Firstly, the cost of the good quality and the cost of poor quality. The cost of poor quality affects the internal and external costs resulting from failing to meet the requirements whereas the cost of good quality affects the cost of investing in the prevention of non-performance to requirements and cost of appraising a product for conformance to the requirements. The costs related with the internal failure are the costs that are caused by non conformance to what the customer wants and these costs are found before the delivery of the product or service. This would off course lead to the customer dissatisfaction and demotivation of R&D staff. These internal costs will result in re-works, delays, re-designing etc. External failure costs are costs that are caused by deficiencies found after delivery of products and services to external customers, these costs will result into complaints, repairing and re-do ing services, warranty claims as well as losses due to sales reduction and which lead to customer dissatisfaction. By launching the product before the complete testing of the product, our company has made a tradeoff between generating sales and compromising on the quality. It was a gore mistake on the part of Mr. George Chadwick to start the production before the complete testing of the material for its fine-tuning. Backed by more of ambitions and less of reality, this decision has now seems to backfire as the company is facing strong quality costs. One of the important quality control tools is called Pareto Analysis.  

The Implication of EPOS Systems

The Implication of EPOS Systems William Hill is a major bookmaker worldwide, with over seventy years experience in offering betting services.   It is currently one of the leading gaming companies in the UK, where it operates over 1600 betting shops, serves over 800,000 betting slips each day via phone (standard and mobile), and recently began Britains first interactive digital television channel devoted entirely to gambling (Lee 2004).   It is the countrys most successful Internet gambling company in a country where over four million people bet in online gaming rooms every month (Thomas 2004).   William Hill was the first major gaming organisation to offer online betting, opening its website in 1996 (Lee 2004). The William Hill culture pairs low-cost, low-risk emphasis in businessdecision making with a willingness to be innovative, particularly inregards to use of technology (Hargrave 2004)).   This makes it all themore surprising that the organisation has waited so long to implementelectronic point of sale   (EPOS) machines in its betting shops.   Whilethese are expected to make the company more profitable, efficient, andcompetitive, the implications of these machine span across theorganisation.   Of specific interest is the effect of the system on thepeople involved, traditionally an important part of William Hillssuccess.   This study seeks to consider the possible benefits and losses to William Hill from the implementation of the EPOS system. Three specific areas of consideration are the effect of the machines oncorporate and local shop culture, whether the EPOS system will increase efficiency, and whether the system will contribute to increased competitiveness. The objectives of this study are to critically examine the introductionof an electronic point of sale system as implemented at William Hill.  Specifically, this study aims to examine the strategic considerationsof the EPOS and how its effectiveness can be optimised.   The studybegins with a review of literature and research available about WilliamHill, the firms operations, and EPOS systems in general.   ThisLiterature Review serves as a foundation for understanding analysis ofthe rest of this work.Following the Literature Review, of first consideration will be theeffect of EPOS on the corporate and local culture of William Hill.  Will EPOS enhance or detract from positive aspects of current culture?  Will the increase in customer information and the ease of its analysisdraw new customer groups into traditional betting shops?   If so, whatwill be the effect of this on the shops and their regulars?  Ã‚   How willstaff react to the changes caused by the EPOS system?   W ill EPOS changehow customers and staff interact?   How does the introduction of EPOScompare to the effect of technological advances on workers in general? The second objective is consideration of the efficiency of the EPOSsystem.   It will be compared to the traditional manual betting systemit replaced, with analysis of improvements in or negative effects ontime and cost.   Has William Hill become more efficient, and moreimportantly more effective, with the introduction of EPOS?   It is abetter organisation as the result of automation?   Finally, the study seeks to project the effects of EPOS on WilliamHills competitiveness.   Will the system encourage customers to switchto William Hill?   Can the organisations market share be expected toincrease?   What are the overall results on a holistic, corporate levelof automation, and how can the firm best implement such technologywithout undermining its established strengths?   What is the moststrategic way the system can be implemented, and how can it mostgreatly benefit the organisation as a whole?This study seeks to address these questions through the study ofinformation and data provided by William Hill and in literatureavailable about the firm, similar gambling companies, and electronicpoint of sale systems in general. It is anticipated that the EPOS system will be found to increaseefficiency and competitiveness for William Hill, albeit at some changeto and possible loss of culture.   This is anticipated to be an overallpositive innovation, however, increasing profit across several gamingplatforms, allowing for improved marketing activities, and increasingmarket share for the company.   The system is anticipated to provide afaster, more accurate, and more secure way of processing bets, inaddition to generating data relevant for market analysis. Many articles about William Hill, including the companys ownpublications, describe the organisation as an innovator (William Hill2005).   This is certainly the case, and low-cost, low-risk strategyhasnt kept the firm from pursuing technological advances and marketexpansion in many areas, the most recent being the installation of anEPOS system in its betting shops.   The company currently provides fourvehicles for gambling:   traditional betting shops, phones-basedbetting, including via mobile phones, Internet gaming, and interactivedigital television.   Plans to expand into casino gambling have beentemporarily shelved, as the Gambling Bill under consideration by thegovernment now appears less likely to benefit gaming organisations whoexpand into casinos (WH Annual Report 2005).   All of these may beeffected and possibly benefit from the introduction of EPOS machines.  Ã‚  EPOS can support all four major betting vehicles, and enhance how theycan work toget her to increase the number of customers, repeatcustomers, and customers spend.Traditional betting shops, also called retail shops, remain thebackbone of William Hills operations.   The retail division contributed166m of the pounds 232m, or almost seventy-two percent, of the totalprofits brought in by the organisation in 2004 (WH Annual Report2004).   The shops also provide a credibility and recognisable brandseen as contributing to the success of other gaming vehicles (Thomas2004).   The retail shops are the location of the EPOS machines, and arelikely to be most effected operationally and culturally by theirimplementation.   Demographically, the customers of William Hillsbetting shops tend to be older than customers using other bettingvehicles (Hargrave 2004).   It has been observed that shop customers arealso predominantly male. Internet gamblers are demographically younger, and many have neverentered a retail betting shop (Hargrave 2004).   They often participatein a variety of onlin e games in addition to traditional odds betting.  They are likely to hop from site to site, and show little loyalty toany one gaming organisation (Thomas 2004).   Online gambling firms musttherefore work harder to differentiate their site from the many othersavailable.   As over time a natural consolidation of the market islikely to occur, those organisations that can reinforce their marketpositioning are more likely to succeed (Thomas 2004).   William Hill hasthis positioning as a sector leader with multiple gambling vehicles.  This positioning will be enhanced by the EPOS system, a way to linktraditional shops with their credibility and market presence, to thefirms online offerings.   The convenience of EPOS and the organisations electronic vouchersystem could encourage online gamblers to consolidate their gamingactivity with William Hill.   The EPOS support William Hillsintegration of their online business and local shops, with onlinecustomers now able to deposit mo ney into or draw from accounts at anyWilliam Hill shop.   The voucher system allows customers to depositmoney or withdraw winning from any William Hill shop.   This wasoriginally handled over the counter; however, the new EPOS system nowallows the entire system to be handled by machine (Anon 2003).This has the potential to increase both shop-based and onlinebusiness.   For example, a thirty-something career woman might behesitant to frequent one of William Hills betting shops, perceivingthem to be historically male-dominated, older, and perhaps evenworking-class.   However, she is on her way to do some shopping, anddecides to quickly draw off her recent online winnings.   She stops in abetting shop, and has a positive experience.   It is clean, well run,with professional, courteous staff.   She can draw on her winningseasily using the EPOS terminal.   Because the woman has a favourableexperience with the product and people in her transaction, she issignificantly more likely to use the EPOS terminal again, and to stopin the betting shop.   William Hill has possibly converted an onlinecustomer to an online and shop customer.   Similarly, some shop regulars may eschew credit cards.   Online gamingis therefore unavailable to them.   EPOS in combination with WilliamHills combined online and shop accounts allow these customers todeposit cash at their local betting shop, and use those funds foronline bets.   This has the potential to further increase the firmsonline customer base.   Internet customers may be further intrigued bygaming options offered online that go beyond their options via shops orthe phone.   Using the Internet to place traditional bets, for example,increases the chance these customers will try arcade or casino gamesavailable online, thereby increasing the types of product purchased(Anon 2003).   This expands the purchase mix for William Hill, andincreases the likelihood of larger total purchases per customer.A concer n for management should be the potential of one gaming vehiclesuch as the Internet to draw customers away from the firms othervehicles, in effect cannibalising its own operations one for theother.   William Hills most recent Annual Report acknowledges thisissue (2004).   The company has analysed profit and other financialdata, and is confident that no cannibalising is taking place.   Allthree gaming vehicles in operation for the year have shown modest toimpressive growth, with no indication of one taking customers at thedetriment to the others (WH Annual Report 2004).Phone betting, including mobile betting via WAP technology, is seen bymany as the gaming vehicle of the future (Hargrave 2004).   The EPOSsystem could contribute to the expansion of phone betting by making iteasier to draw on winnings and deposit funds for future bets.   The OffTrack Betting organisation in New York City, USA, found lines andcustomer wait time reduced by up to forty percent at some outlets wit hthe implementation of various betting and point of sale machines (OTB2003).   The system can similarly support William Hills newest venture,interactive television.   There are questions whether the firms brandis strong enough to support a television channel, although thepotentials for increased revenue are significant (Hargrave 2004).   Theorganisation does not intend to broadcast many sporting or otherbet-producing events, given the prohibitive cost of doing so.   Rather,the television channel will offer number generated betting options, aswell as gambling games similar to those offered by the firm on itswebsite (Hargrave 2004).   This allows the non-computer literate toparticipate in betting outside of traditional shops.   Their anonymityand access to gambling increase, both of which have been linked toincreased consumer spend (Anon 2003).   Non-computer literate gamblersare no longer bound by the restricted hours of the betting shop, andcan play a variety of gambli ng games through their televisions(Hargrave 2004).   The EPOS s ystem supports this gaming vehicle in thatthese customers must have some way to deposit money for their gamblingactivities and withdraw any winnings they may have.   The EPOS systemallows them to do this conveniently and with the same discretionafforded to them by interactive television or the Internet gamblingvehicles.One potentially negative effect of the EPOS system is reduction ofcustomer loyalty.   Loyalty occurs when a consumer experiences goodproduct at a reasonable price and convenience, with acceptableservice.   If these expectations are met, the customer is likely torepeat the shopping experience.   Over time, the customer forms a habitof this shopping experience, which then develops into an attitude ofloyalty (Duffy 1998).   One component of loyalty development is staff,and in particular customers interaction with staff.   The peoplerepresenting an organisation and the service they provide can m ake orbreak a customers purchasing experience (Garavan 1997).   The EPOSsystem will replace some functions currently performed by people, whichmay have a negative impact on both customers and remaining staff.Repeat customers make up a significant portion of retail bets in thegaming sector, and many have established some form of relationship withretail staff.   These relationships contribute to the loyalty or habitsof customers, causing them to frequent one gaming retailer, and therebyincreasing the customer spend at that shop (Anon 2003).   This customersegment may feel overlooked with the replacement of some stafffunctions by machines.   For example, a man regularly frequents hislocal William Hill betting shop, gambling regularly as a hobby, but notto the gambling addiction level of play.   His visits to William Hillmay be for him the same as another persons frequenting a neighbourhoodpub; in this case he has the opportunity to interact with others whoshare his interest. The common denominator in such social interactionwill often be the shopkeeper or retail staff (Gamble and Gamble 2005).  If this social interaction is lost, the customer may switch to asimilar s hop operated by another organisation where such interactionis supported.   Fortunately for William Hill, the other major bookmakerswith whom it competes have already implemented EPOS systems, makingthis customer loss less likely to occur (Hargrave 2004).The EPOS removes the feeling of being disloyal to shop staff by bettingonline instead of at their establishment, which could also potentiallycontribute to lost customers.   Customers who shop at one establishmentfor a long period of time may feel guilty or embarrassed when changingto another store.   They may try to avoid contact with staff from theirprevious shopping preference if they have been trying out other storesfor a period of time (Gamble and Gamble 2005).   With the reduction ininteraction between William Hill staff and cu stomers caused by the EPOSsystem, the customers may no longer have social need to continue to betexclusively or predominantly with William Hill.Another possible loss is to the William Hill culture, particularly thatof local shops.   Steve Smethurst quotes David Russell, William Hillsgroup HR director, as acknowledging, â€Å"Once we have that in place [theEPOS system], the requirements on shop managers to settle bets will begone:   that challenges the very core of what people have been doing foryears† (2004, 36).   For one thing, the introduction of the machinesreduces the number of staff required at each shop.   The company has nostated plans for layoffs, but also has not addressed the impact EPOSwill have on staff (WH Annual Report 2004).   This may be in part to thetraditionally high turnover in some segments of the gaming business,although more prevalent in the telephonist position that in retail shopstaff (Smethurst 2004).Management of gaming organisations need to examine the importance ofpeople in their product differentiation.   Consideration is called forin examining the fact that all the major betting shops now utiliseelectronic point of sale technology, and much of this is produced bythe same company, Alphameric Red Onion (William Hill PLC 2004).   If onecan access the same machines at any shop, and each has similar bettingoptions, what would cause the customer to frequent one shop overanother?   While some online gaming organisations seek to an image ofglamour and escape to paradise after a long day at work, this type ofpositioning is more effective for the casino venturing into onlinegaming than the traditional betting shop down the street (Thomas2004).   Re-branding a company as old and established as William Hillwould be difficult, expensive, and unlikely to be effective.   Nor is it possible for any one gaming establishment to differential itsproduct on price in the long-term.   The EPOS system will produce costsavin gs compared to the former manual bet-taking and managementinformation systems (WH Annual Report 2004).   This cost savings occursfrom reduction in staff needed to operate a betting shop, more rapidprocessing of bets, and standardisation of bet settlement by removingthe local human component.   The EPOS system also replaces manual inputinto management information systems, allowing increased communicationbetween shops and the corporate offices, and increasing the companysability to respond to betting fluctuations (William Hill PLC 2004).  The firm did incur additional capital investment expense during 2004due to the purchase of the EPOS system, but the Annual Report indicatesthis is a negligible amount and will be easily amortised. Cost benefits, resulting in increased profits and more competitiveprice structures, in combination with lack of product differentiationin the gaming sector, can be expected to result in increased marketshare for William Hill.   This increase should occur across all four ofits gaming platforms, although primarily in Internet, mobile andtelevision sales, as lack of differentiation causes sector-wideconsolidation and the elimination or absorption of smaller firms byindustry leaders (Thomas 2004).   Some market advantage certainly goes to the organisations with the most(and most convenient) locations.   William Hill CEO David Hardingstresses the importance of place in the firms differentiation efforts,contending branding and convenience are the most important factors ingaming choice.   â€Å"People always underestimate the guiding principle ofbetting, and thats to make it convenient,† he states, â€Å"branding willalways remain dominant, and as long as you make it easy to gamble,people will do so† (Hargrave 2004, P20).   Along this line of thinking,over time the sector power of larger organisations with theirestablished shop sites will cause market consolidation, squeezing outsmaller firms (Thomas 2004).   This then further enhances theconvenience of the shops of large-sector players.   Organisations thatcan integrate their various services, as described above in theinteraction between internet gamblers, William Hill  rquote s voucher system, and EPOS machines in the local retail shops, also have an advantage in the convenience department.   However, loss of personal touch is something William Hill should beseriously considering.   Atomisation historically causes loss of jobs,and â€Å"William Hill employs more than 10,000 people:   8,500 in shops,1,000 in call centres, and 1,000 in support† (Smethurst 2004, 36).  People, particularly retail staff, play a major role in product andorganisation differentiation within a service-based firm such asWilliam Hill.   This is particularly relevant as the company pridesitself for its rigorous hiring practices and top-notch staff.   WilliamHill undertook a complicated pre-hiring screening process to help thecompany ensure i t was bringing in workers with the best possible jobfit (Smethurst 2004).   For example, the human resources department atWilliam Hill â€Å"identified the motivational factors that make someonegood at a job,† then formulated a profile of the ideal front-line staffperson (Smethurst 2004, 36).   This profile was used to c reate anautomated telephone screening process that was used with all initialapplicants to the retail shops.   The company then sends potentialrecruits through interviews and role-play exercises before making a joboffer (Smethurst 2004).   All these evaluate the attitude as well as theskills of potential employees.   Smethurst quotes Russell as saying,â€Å"you can add skills to people, but if they had the wrong attitude inthe first place then its not going to work† (2004, 36).   HopefullyWilliam Hill management has considered the possible impact on staff andtheir attitudes in their implementation of EPOS machines.Human Resources Consultant Richard Samson of the EraNova Instituterecently presented his theory of out-peopling (Frauenheim 2001).   Justas jobs can be off-shored from one country to another, so jobs can beout-peopled, going from work performed by people to work performed bymachines.   While this can offer short-term advantage, Samson arguesthat similar potential losses are likely in the long-term.   â€Å"Most ofthe work tasks done now by people will be done by smart technologywithin twenty to thirty years† (Frauenheim 2001).   Job loss causesanger and resentment amongst those put out of an organisation, andoften-sympathetic bad attitudes with workers who remain.   This shouldbe of particular relevance for a firm so concerned about workerattitude that they developed a complex and expensive screening processto ensure proper attitude amongst new hires.   Remaining employees alsobecome even more key to the generation and maintenance of customerloyalty, as   the fewer employees with whom an individual customerinteracts, the more important the quality of interaction with theemployee becomes (Garavan 1997).Reduction in employees in proportion to machines can also influence thepublics perceptions of the organisation.   William Hill is a companythat promotes service as part of its corporate image.   This serviceinfers a level of caring amongst those at the company for theircustomer (Company Website 2005).   If the customer begins to viewWilliam Hill shops as simply a place lined with electronic kiosks, muchlike the gambling version of the local Laundromat, this image of caringservice is no longer projected.   This can contribute to customerloyalty and repeat purchase over the long-term.   Management must find away to maintain its positive corporate image, therefore, while goingforward with its atomisation and cost-saving plans.Loss of jobs also creates macroeconomic impacts for both the sector andthe country.   This has historically been evidenced across manyse ctors.   In agriculture, for instance, small farms that once requiredan entire family to run have been swallowed up and consolidated withlarge commercial ventures that employ many machines and few people(Gottheil 1999).   Economic impacts of rapid changes in job availabilityand employment can destabilise an entire economy.   If unemploymentsoars and discretionary income plummets, William Hill and other gamingorganisations will likely see a sharp drop in profits, as they are adiscretionary spend for most consumers (Gottheil 1999).  Ã‚  Ã‚   More machines also lead to the increased likelihood of gamblingabuse.   The University of Sydney, Australia, undertook a significantstudy of the effect of gambling machines, ATM machines, and EPOSsystems on gambling abuse and addiction (Blaszczynski, Sharpe andWalker 2001).   They found customers were more likely to abuse gamblingor display addictive behaviour when gaming places were primarilymachine-serviced.   The more people invol ved in gaming transactions, theless likely addictive behaviour was evidenced, unless such behaviourwas encouraged by the staff involved (Blaszczynski, Sharpe and Walker2001).   They additionally found limiting the combination of machines,such as removing ATM machines from shops where EPOS and similar wereavailable reduced addictive behaviours.Also, while gambling addicts are often profitable in the short-term togaming establishments, too many people suffering from this malady hastraditionally led to public outcry, tightening of gaming regulation,and increased taxes on winnings (Blaszczynski, Sharpe and Walker2001).   It is in the best interests of all involved, therefore, forgaming organisations to strive to increase customers gambling spendingwithout crossing the line into gambling addiction.   The University ofSydney study showed that slowing the timing on machines, for example,reduced the likelihood of display of addictive behaviour Blaszczynski,Sharpe and Walker 2001.   Research and findings such as this should bestrongly evaluated by William Hill management to ensure the optimum useof gaming machines in its shops.Still, not withstanding possible detractions to the organisation, theEPOS system offers many potential benefits to the William Hill firm.  Electronic point of sale technology will enable the bookmaker to take,settle and pay bets electronically, record information from suchtransactions in a central software system, display and distributetargeted betting opportunities and manage estate-wide risk (WilliamHill PLC 2004).   Of these benefits, the two most intriguing from acorporate standpoint are the ability to gather data and profilecustomers, and the resulting use of such data in creating targeted andevent-specific marketing.The EPOS system also allows for extensive capture of customerinformation.   Data generated from customer input can include the numberand frequency of bets, the type of events bet upon, the average amountof each bet , and much more.   This allows the firms management tocreate customer profiles, representing current and target consumergroups.   (Woodruff and Gardial 1996).   For example, a middle-agedcustomer bets on dog races every other Friday.   He typically bets onthe favourites, in the total spend range of pounds forty to sixty, witha typical mix of eight to twelve bets of three to five pounds each.  Since he frequents William Hill, the company can assume some level ofretail brand or local shop loyalty.   The firm would like to see thecustomer bet more often, and in greater amount.   Because they havecollected this data on the customer through the EPOS system, they cansend him direct, targeted advertisements for dog races, and bettingwithin his favoured range.  Ã‚   If they can entice him to place a betoutside his pattern, they have potentially increased his regular spendin addition to this one betting event (Smethurst 2004).   Data gathered from the EPOS system can also b e used to create customerprofiles, which can then be targeted for marketing and event-specificadvertising.   William Hill noticed from similar data gathered on itswebsite that many were registering but not betting.   They hired aprivate firm to assist them in converting this web traffic into betting(Lee 2004).   The firm divided website registrants into four randomgroups.   One group was sent nothing, one was sent a service-led followup email, one was sent an offer-let follow up email, and one received areminder email that they had yet to place a bet.   The company was ableto demonstrate that service- and offer-led email follow up increasedthe number of registrants who became bettors by more than five percent(Lee 2004).   If an experiment such as this can have such positiveresults with random groups, imagine the impact of targeted emails andadvertising on William Hills customer base.Another benefit to the company is that electronic point-of-saletechnology will increase t he efficiency of William Hills bettingoperations.   Prior to the EPOS system, all bets were placed andrecorded manually in betting shops.   In an oversimplified explanationof the manual process, a customer would place a bet by giving a writtenticket to a retail shop staff member, who would give them a receipt inreturn.   The customers bet would be recorded in the shop, and if theywere entitled to winnings, these would be settled by the shop manageror designated staff person.   The organisation had various managementinformation systems into which data from individual shops was recorded,and this was forwarded to the central offices on a regular basis(Caldecote 2004).   Issues for management with the manual system included both the accuracyand detail of reporting.   For example, under scrutiny regarding theannual amount of unclaimed returns at William Hill, David Hood claimedthe company was unable to quantify annual unclaimed returns because thepre-EPOS reporting system did not record or allow for such (Caldecote2004).   This type of information is vital to managements analysis ofthe overall health of the organisation, in addition to profit and losscalculations.   The detail of information provided by the EPOS systemwill easily rectify these reporting difficulties.   The electronicsystem will also save time, allowing data from each shop to be capturedalmost instantly (William Hill PLC 2004).   This enables the company tocalculate statistics and perform analysis on events as they occur, forexample.   In a time-sensitive business such as gambling, this can be ofgreat advantage.Another benefit is that the EPOS system potentially allows William Hillto expand business hours at reduced cost.   As it reduces the need forstaff, betting shops can remain open longer for the same staff costs.  Longer hours give customers more opportunity to bet, increasing thelikelihood of more customers betting because of the enhancement inconvenience, and increas ing the amount customers are likely to bet, asthey are in the betting shop for a longer period of time.   Morecustomers and more spend mean more profit, and potentially more marketshare, all of which are naturally favourable to management (Woodruffand Gardial 1996).     Ã‚  Ã‚   Increased efficiency typically leads to increased competitiveness,provided the firm is being efficient about the right activities.  William Hill was a bit behind its competitors, being the last major UKbookmaker to implement an EPOS system.   It faces one primary competitorin the broader sector, Ladbrokes, and a slew of smaller competitors,primarily in the online market (Thomas 2004).   While many of thesesmaller competitors are striving for differentiation along a variety oflines, William Hill holds to its position that its company branding andstatus will carry it through against such firms.   It has the advantageover Ladbrokes of being in the online gambling arena longer, and hasstepped ahead of them in its entry into television.   Ladbrokes has alarger number of traditional shops, however, which must be factored ingiven William Hills emphasis on the importance of convenience andplace in its loyalty strategies (Thomas 2004, Hargrave 2004).   Ladbrokes also has employed EPOS for a longer time, and has thereforeincreased the integration of the machines and the data they generateinto its overall business and marketing strategies (Hargrave 2004).  The two have similar brand recognition, and are viewed as primecompetitors.   Given Ladbrokes already uses an EPOS system, it is morelikely that increased market share for William Hill will come from theelimination or absorption of smaller competitors, rather thansignificant customer win from Ladbrokes.  Ã‚   Findings of the analysis of available literature concerning WilliamHill, EPOS systems, and potential benefits and losses are generallyfavourable for the EPOS system.   The potential drawbacks of the EPOSsystem include lessened customer loyalty and damage to the corporateimage of a service-oriented firm.   Staff attitude and feeling of valuealso have the potential to suffer from automation.   The system fits inbroad corporate culture of a firm innovative in its use of technology,but may have a negative impact on employees and could potentiallychange local shop culture.   This is particularly important if jobs willbe lost or phased out due to the introduction of the EPOS machines,although the company has not indicated this will be the case.   Theorganisation must finally be cognisant during both implementation andcontinued operation of the potential for gambling abuse and addictionusing EPOS and other automated gambling devices, and make an effort toprovide   a safe, contro lled betting environment.The anticipated benefits of the system, however, outweigh potentialdrawbacks.   First, the EPOS system will increase efficiency in how betsare taken, settled, and paid, both increasing security in bettingtransactions and making each transaction faster and less expensive.  This provides the firm with the potential to forward such savings tothe consumer, increasing the companys ability to meet or beatcompetitors on price issues.   Whether or not any cost savings are passed along to the consumer, thesystem also makes William Hill more competitive in a number of otherways.   In combination with the voucher system already in place, theEPOS system greatly increases the convenience afforded to the customerin placing and settling bets, and withdrawing winnings.   This increasedconvenience is anticipated to result in new customers, particularlythose drawn from other

Im Not Really Like That, Am I? :: Men Women Female Male Macho Essays

I'm Not Really Like That, Am I? Once upon a time . . . Who am I kidding? It was yesterday. I was reading the article "I'll Explain It to You," by Deborah Tannen. Now I'm a male and I'll have to admit, I feel like I've been persecuted. She claims men can be macho, dominating, and self-centered with a woman during a conversation. I feel this is a horrible stereotype to give us. We don't really act like that. To prove my point I'll use a conversation I had with three other people: two girls and another guy. Now this conversation will clearly prove that we (men) aren't how Tannen describes us in her article. Before I describe the conversation, I should begin by talking about some of the situations that led up to it. For instance, I came up to the group of people wanting to speak to my friend. He wasn’t doing much of anything, besides sitting on a couch. So I sat down beside him and I started to have a conversation with him. Now I noticed that the two girls, who were sitting on the couch beside him, were attractive so I began to speak a little more openly. This encouraged the girls to join in (my plan was just starting). They became interested in what we were talking about and began to give their opinions on what we were discussing, which leads into the discussion . . . The topic of this conversation was relationships. When the girls became interested they asked, "What are you guys talking about?" My friend answered, "Women, and how they play with our minds." Now see, two guys can have a perfectly meaningful conversation without degrading anyone. Of course, I then asked one of them if she would like to play with my mind, but that just got us off track of the conversation. Oh, no! I just proved one of Tannen's point's by making a joke. Not only a senseless joke, but a macho joke. Tannen claims that men tend to tell more jokes than women during conversation. According to the article, telling jokes can be a way of negotiating status (266). The article also claims that because women do not care if they hold center stage in a group, they are less likely to use jokes as a form of getting their audience's attention. So, I guess by telling my flirtatious joke, I demonstrated how men like to hold control of a conversation.

Hostel Management

Hostel Management Abstract For the past few years the number of educational institutions is increasing rapidly. Thereby the number of hostels is also increasing for the accommodation of the students studying in this institution. And hence there is a lot of strain on the person who are running the hostel and software's are not usually used in this context. This particular project deals with the problems on managing a hostel and avoids the problems which occur when carried manually . Hence to reduce the load on the person handling this.It includes some of the following features. RULES AND REGULATIONS: In this the rules and regulations of the hostels are given in details. HOSTEL FACILITES: In this the details of facilities provided in the hostels are given in details. ACCOMODITY: This deals with the total no. of rooms available with the details of total no. of students accommodating in a room. Here the details of equipment provided are also listed. WARDENS AND TEACHING STAFF DETAILS: It deals with the details of the wardens.Here the details of the teaching staff are also mentioned with details of their mess calculations ,etc. STAFF DETAILS: The staff working in the hostel and their salary calculation,leave,etc can be attained from this section. The existing system of hostel management is done manually which is an ineffective manner. This way of managing the hostels has many limitations. The chances of occurring errors are more. So the records must be accurate, informative and dynamically updated. †¢ TIME CONSUMING †¢ HUMAN ERROR SLOW PROCESS †¢ BACKUP †¢ POOR QUALITY †¢ DATA INCONSISTENCY This is a software created for the purpose of managing all the works of a hostel in a most efficient manner. The project includes all the basic events carried out in a hostel like mess bill calculation, daily voucher etc. The software keeps a close track on the number of inmates, teaching staff, non -teaching staff. Room details and student registration a re also included. The project is a complete software package for hostel management.

Inhumanity Breeds Inhumanity

In Elie Wiesel’s Night, the protagonist Eliezer enters a spiritual struggle to maintain faith, not only in God but in humanity. Turned upside down, his world no longer makes sense. He becomes disillusioned through his experience of Nazi cruelty, but even more so by the inexplicable cruelty that fellow prisoners inflict upon each other. Eliezer is appalled by the human depth of depravity and capacity for evil, his own included. Within the story there seems to be an emphasis on how inhumanity begets inhumanity. Seeing the Jews as inhuman, the Nazis cruelly treat them as animals, in turn producing cruel and animalistic behavior among the prisoners. The first example of inhuman behavior by prisoners in the story is when Eliezer and his family board the train. At first, Eliezer didn’t think the Germans seemed all that monstrous. He describes them as distant but polite. However the incremental removal of human identity and community had already begun. They seemed human like any other group of people. Over a few months time however, they became more monstrous. The Jews were stripped of their homes, possessions and dignity and forced into cattle cars bound for extermination camps. Eliezer comments on the overtly inappropriate sexual behavior displayed by some of the prisoners during the ride in the cattle cars. Such behavior presumably stems from being denied basic human respect, prompting lower self respect in the prisoners. Although hardly as violent as the Nazi’s actions, this behavior foreshadows the downward spiral in human depravity that will result from the tortuous experiences of the concentration camps. As the prisoners endure more and more horrific and monstrous Nazi abuse, they themselves become abusers. Forced into a â€Å"kill or be killed† survival situation, the prisoners often turn on each other in similar fashion to the ways in which they have been mistreated. The Kapos provide an example. As prisoners themselves, they inevitably endure the same horrendous conditions of the camps, granted mildly less horrendous than the average prisoners. Yet rather than encouraging or aiding fellow prisoners under their charge, the Kapos actually further the Nazi cause with their unnecessarily cruel and dehumanizing behavior, and destruction of hope. One Kapo remarked to Eliezer, that in the camps, it was every man for himself†¦There were no fathers, brothers, sons or friends, just survival alone without thought of anyone else. The position of Kapo symbolizes how the holocaust’s cruelty breeds more cruelty for its victims, turning decent people violently against each other in a race for self preservation. Eliezer’s narrative further details how inhuman behavior is spawned by inhuman treatment. Beaten, starving and pitted against one another for survival, sons beat or abandon their fathers. Eliezer witnesses a son beat his father for an improperly made bed, another abandon his father on the blizzard run, and yet another beat his father to death for a crust of bread. Although appalled by such behavior, Eliezer finds himself resenting his own father, feeling him to be a burden rather than the support he actually is. Even as his father lies dying, Eliezer asks himself why he shouldn’t eat his father’s rations. As the Nazi dehumanization reaches its climax, Eliezer finds that self preservation becomes the highest virtue and struggles to maintain any semblance of human dignity. Night demonstrates how cruelty breeds cruelty, and abuse creates abusers, spreading like an infection. If human beings are treated as animals, they will often begin to act like animals. There is no doubt that all humanity is capable of depravity, and under the right circumstances, incapable of controlling its manifestation!

201 Week 1 Essay

Psy/201 Week 1 Essay Psy/201 Week 1 Essay My daughter has ADHD (Attention Deficit Hyperactivity Disorder). Some of the problems that I deal with on a daily are lack of attention, failure to follow instructions, loses things easily, and impulsive behaviors. However, having to deal with this, we are dealing with growing pains, her body is growing fast, but her bones are taking their time, so she has some discomfort. With that, her physician told her when she feels pain she may have a pain pill. However this is been a constant problem, every day she has pain. Therefore, I decided to give her a low dose Bayer aspirin, instead of Tylenol. Within less than twenty minutes, she is telling me she is doing just fine. The next couple of days I changed the aspirin to a vitamin, and got the same reaction. For the past 7 months, when she feels pain, she takes a vitamin believing it is a painkiller, and again the same result. In less than twenty minutes, she is feeling no more pain, or discomfort. I used the informal research method of ex perimental research. Psychologist produces a change in one variable to observe the effects of that change on other variables. This is the placebo effect, when a patient has symptoms, they receive what they think is treatment, and their symptoms disseminate. If I had to make this decision again, I am not sure I would handle it the same way again. I personally acknowledge that I am dealing with a child not well; I believe that I am not hurting, but I know I am not helping either, I have seen that

Failure of McDonalds Company in Entering China Market Essay - 1

Failure of McDonalds Company in Entering China Market - Essay Example According to the research findings, a market is defined as the group of potential customers with similar needs who are willing to purchase goods and services towards the satisfaction of these needs. Potential entrants need to focus on the customers and come up with proper marketing mixes to a particular target market. The paper highlights recommendations that are available for proper entry and successful implementation of the company in the new market. McDonalds Corporation is a chain of fast food restaurants whose client base is 68 million customers across 119 states and over 35,000uotlets. The multi-national headed by Steve Easterbrook predominantly sells hamburgers, chicken, sandwiches, soft drinks, desserts breakfast items, salads, wraps, vegetarian items and other localized fares. Despite their seasonal deviations in certain states, the chain is subject to regional food taboos such as religious prohibition and is employed to avail products with which the regional market is more familiar such as beer in Germany, prawn in Ebi or burger in Singapore. The Corporation operates in 118 countries and serves around 168 million customers with an employment rate of 2million people. Among the states relates to Mexico, Germany, Europe, China and predominantly in the US where the company is the largest fast foods restaurant with a 96.5% market share. McDonald's has a 15% market share, and an approximate of 1750 stores in China as well as a command of 40 million worth of profits. It successful entry in other states such as Europe has led to operations in brands other than restaurants such as Piles Cafà ©. The company has expanded over the last 25 years to cover various states and currently holds 300 million worth of revenue and 30% of the US GDP.

Hispanic American Diversity Research Paper Example | Topics and Well Written Essays - 1000 words

Hispanic American Diversity - Research Paper Example Among the major Hispanic groups, Mexican Americans take the major portion. The other groups, Puerto Rican, Cuban, Central or South American, and others have relevant influence in America. These Hispanic or Latino groups, that constitute a major portion among the population of America, are not well considered in the land. This research paper takes a study on Mexicans, Puerto Ricans, Cuban, and central/south Americans and analyses the linguistic, political, social, economic, religious and familial problems of these groups in America. Mexicans: Mexicans are the largest group among the Latino Americans. They contribute about one third of all Hispanic groups: â€Å"as of 2002, about 23 percent of Mexican Americans are English dominant, 26 percent are bilingual, and 51 percent are Spanish dominant† (Schaefer, 2006, p. 241). It indicates that Mexicans in America use a different language other than what is commonly spoken in America. Many times the Mexicans are denied of their heritag e towards their language- Spanish. The people who speak Spanish are considered to be less able before those who speak English. This language handicap is there among the people of Mexican Americans. The author, Schaefer in the same book makes out the distinction of Mexicans in terms of language. The students who speak Spanish were separated from the other students and bilingual education started with the hope of changing their native language towards English. The main objective of bilingual education turned to teach English as second language (ESL) among the Spanish spoken students of America in a way paved way for discouraging Spanish and establishing the supremacy of English. This language barrier affected the Mexicans in other aspects like political, social, religious and economic spheres. In the political realm many Hispanic members are considered to be non citizens and are denied to vote. Jamieson et al. observe that â€Å"at the time of the 2000 presidential election, 39 perce nt of Hispanics of voting age were non-citizens compared with only 22 percent of White non-Hispanics† (Schaefer, 2006, p. 245). This indicates that many of the Hispanic groups are not accepted in America. They are cut off at many levels. Even though much disparity is there, the political notion and involvement of Mexicans in it are on the move. If the American political scenario is watched carefully it can be understood that Democrats have gained much benefits from the Hispanic groups. It was evident in the election 2000. Schaefer says that in the election 2000, George W. Bush gained only 35 percent of their votes whereas Al Gore could gain 62 percent of the Hispanic vote. Most of the Mexicans are Roman Catholics and they consider much priority for religion whereas in America they face the language problems in religion too. The Mass in America is enacted mostly in English and these groups are denied to get actively involve with the Holy Mass. In the matters with economic too t he Hispanic Americans face hardships. Knowledge of English is considered to be a pre requisite for economic growth. In considering the economic levels of the Mexicans it can be stated that the economic level of Hispanic or Latino people are much lower than that of the non-Hispanic people. As the author states: â€Å"over the last twenty years, the proportion of Latinos in poverty has been two or three times that of non-Hispanic Whites†

The great depression(conditions leading to the depression) Assignment

The great depression(conditions leading to the depression) - Assignment Example In the early-mid 1920s, production by farmers was far more than the population consumed. Mechanization in production techniques meant there was an increase in output that was expensive thereby putting firms in debts. Falling food production and reduction in land prices resulted in agricultural losses leaving vast populations poor and unemployed. With the demand dropping and supply increasing, the price of products reduced leaving the over-expanded firms short-changed leading to closure (Saint-Etienne, 2013). Top workers had their income rising by 75% while the bottom workers only enjoyed a 9% rise in wages. With industrial production growing by 50% in 1920s, there was wide a gap between high-income earners and those struggling in poverty leading to a reduction in disposable income to purchase the produce. With extensive unemployment, the poor required aid from the already cash-strapped authorities further deepening the financial problems. Explosion of stock markets built on speculation as seen in modern capitalist economy caused investors to buy stock believing it was going to rise quickly so that they could sell their stocks later. Most stock purchases were on credit as investors were required to have 5% of the stock’s value with the rest being supplied by a loan ‘buying on margin’. Speculation together with the short-term outlook of the investors did not offer consistency and stability for the system to yield economic benefits. The resulting tension led to selling of the stock causing a mini crash resulting in mass panic as the middle and upper classes lost money. The presence of numerous small banks with insufficient resources to handle the high demand for their money in conjunction with increasing nervousness about the state of the stock market played a major part in initiating the Great Depression. For this reason, they had to sell assets, borrow off other banks or shut down. Drying up of credit and reduction in lending

Chinese Civilization Essay Example for Free

Chinese Civilization Essay The land here is broad and diverse. Among this immense piece of earth, one can find both farmer and businessman; mountain and plain; drought and rainfall; wasteland and farmland. It is vast, it is multifaceted. And yet these collections of disparate and dissimilar presences are bound as one, side by side with each other. They are together, they are connected. They are united, united under one name: China. It is impossible to choose a single word that exactly represents all the land of China. The Himalayan Mountains might have majesty, or the Forbidden City might have opulence, but certainly the two are quite different and cannot be swapped. Yet there is a word that can describe all the land of China: the cities, the mountains, the villages, the plains, the towns, the rivers, the deserts. That word is Beauty. Chinas cultural sphere has extended across East Asia as a whole, with Chinese religion, customs, and writing systems being adapted to varying degrees by neighbors such as Japan, Korea and Vietnam. The first evidence of human presence in the region was found at the Zhoukoudian cave. It is one of the first known specimens of Homo erectus, now commonly known as the Peking Man, estimated to have lived from 300,000 to 780,000 years ago China ranges from mostly plateaus and mountains in the west to lower lands in the east. Principal rivers flow from west to east, including the Yangtze (central), the Huang He (Yellow river, north-central), and the Amur (northeast), and sometimes toward the south (including the Pearl River, Mekong River, and Brahmaputra), with most Chinese rivers emptying into the Pacific Ocean. In the east, along the shores of the Yellow Sea and the East China Sea there are extensive and densely populated alluvial plains. On the edges of the Inner Mongolian plateau in the north, grasslands can be seen. Southern China is dominated by hills and low mountain ranges. In the central-east are the deltas of Chinas two major rivers, the Huang Heand Yangtze River. Most of Chinas arable lands lie along these rivers, and they were the centers of Chinas major ancient civilizations. Other major rivers include the Pearl River, Mekong, Brahmaputra and Amur. Yunnan Province is considered a part of the Greater Mekong Subregion, which also includes Myanmar, Laos, Thailand, Cambodia, and Vietnam. [47] In the west, the north has a great alluvial plain, and the south has a vast calcareous tableland traversed by hill ranges of moderate elevation, and the Himalayas, containing Earths highest point, Mount Everest. The northwest also has high plateaus with more arid desert landscapes such as the Takla-Makan and the Gobi Desert, which has been expanding. During many dynasties, the southwestern border of China has been the high mountains and deep valleys of Yunnan, which separate modern China from Burma, Laos and Vietnam. The Paleozoic formations of China, excepting only the upper part of the Carboniferous system, are marine, while the Mesozoic and Tertiary deposits are estuarine and freshwater, or else of terrestrial origin. Groups of volcanic cones occur in the Great Plain of north China. In the Liaodong and Shandong Peninsulas, there are basaltic plateaus. Part II CONTRIBUTIONS Society. Hundreds of ethnic groups have existed in China throughout its history. The largest ethnic group in China by far is the Han. This group, however, is internally diverse and can be further divided into smaller ethnic groups that share similar traits. Over the last three millennia, many previously distinct ethnic groups in China have been Sinicized into a Han identity, which over time dramatically expanded the size of the Han population. However, these assimilations were usually incomplete, and vestiges of indigenous language and culture still often remain in various regions of China. Because of this, many within the Han identity have maintained distinct linguistic and cultural traditions while still identifying as Han. Several ethnicities have also dramatically shaped Han culture, e. g. the Manchurian clothing called the qipao became the new Chinese fashion after the 17th century, replacing earlier Han styles of clothing such as the Hanfu. The modern term Chinese nation (Zhonghua Minzu) is now used to describe a notion of a Chinese nationality that transcends ethnic divisions. China has over 50 minority groups. Each group has different languages, customs, and traditions. Gap between the Rich and the Poor. The Chinese society was structurally complex and not much is known about it. Research is still on. Life in old Chinese society on a normal working day was hard and industrious for the farmers while luxurious and laid back for nobles and merchants. There was a wide demographic gap between the farmers and kings and nobles. The farmers were far more in population as compared to nobles. They were economically exploited and were made to work very hard. The nobles lived in luxurious palaces while the farmers in China survived in small huts. Naturally the nobles were highly regarded and lived with great riches. Religion. There are three main religions in China. They are Confucianism, Buddhism, and Taoism. They were suppressed by the CCP during the 20th century, but they are still alive and penetrating the minds of Chinese today. These religions are all widespread, and aside from other world religions, they all originated in China. Confucianism was the official philosophy throughout most of Imperial Chinas history, and mastery of Confucian texts was the primary criterion for entry into the imperial bureaucracy. Chinas traditional values were derived from various versions of Confucianism. A number of more authoritarian strains of thought have also been influential, such as Legalism. There was often conflict between the ideas and philosophies, for example, the Song Dynasty Neo-Confucians believed Legalism departed from the original spirit of Confucianism. Examinations and a culture of merit remain greatly valued in China today. In recent years, a number of New Confucians (not to be confused with Neo-Confucianism) have advocated that democratic ideals and human rights are quite compatible with traditional Confucian Asian values. With the rise of European economic and military power beginning in the mid-19th century, non-Chinese systems of social and political organization gained adherents in China. Some of these would-be reformers totally rejected Chinas cultural legacy, while others sought to combine the strengths of Chinese and European cultures. In essence, the history of 20th-century China is one of experimentation with new systems of social, political, and economic organization that would allow for the reintegration of the nation in the wake of dynastic collapse. Economics. By roughly 10,000 BCE, in the Neolithic Era, agriculture was practiced in China. Stratified bronze-age cultures, such as Erlitou, emerged by the third millennium BCE. Under the Shang (ca. 1600–1045 BCE) and Zhou (1045–771 BCE), a dependent labor force worked in large-scale foundries and workshops to produce bronzes and silk for the elite. The agricultural surpluses produced by the manorial economy supported these early handicraft industries as well as urban centers and considerable armies. This system began to disintegrate after the collapse of the Western Zhou Dynasty in 771 BCE, preceding the Spring and Autumn and Warring states eras. As the feudal system collapsed, much legislative power was transferred from the nobility to local kings. A merchant class emerged during the Warring States Period, resulting in increased trade. The new kings established an elaborate bureaucracy, using it to wage wars, build large temples, and perform public works projects. This new system rewarded talent over birthright; important positions were no longer occupied solely by nobility. The adoption of new iron tools revolutionized agriculture and led to a large population increase during this period. By 221 BCE, the state of Qin, which embraced reform more than other states, unified China, built the Great Wall, and set consistent standards of government. [5] Although its draconian laws led to its overthrow in 206 BCE, the Qin institutions survived. During the Han Dynasty, China became a strong, unified, and centralized empire of self-sufficient farmers and artisans, though limited local autonomy remained. The Song Dynasty (960–1279 CE) brought additional economic reforms. Paper money, movable type, the compass, and other technological advances facilitated communication on a large scale and the widespread circulation of books. The state control of the economy diminished, allowing private merchants to prosper and a large increase in investment and profit. Despite disruptions during the Mongol conquest of 1279, the Ming Dynasty continued the Songs economic development. However, when the isolationist Qing Dynasty came into power, Chinas economic development began to slow. Europes rapid development during the Industrial Revolution enabled it to surpass China—an event known as the great divergence. Trade with foreign nations on a large scale began during the reign of Emperor Wu, when he sent the explorer Zhang Yi to contact nations west of China in search of allies to fight the Xiongnu. After the defeat of the Xiongnu, however, Chinese armies established themselves in Central Asia, starting the famed Silk Road, which became a major avenue of international trade Paper and Printing. The greatest Chinese discoveries of all times which the whole world accepts even today are the art of paper making, printing, gun powder and magnetic compass. Paper making was an art which developed in ancient China and they used silk, cloth, bark, fiber and hemp. Later during the Han Dynasty, about 1800 years ago, paper making was refined and was being made from hemp and bark and later from bamboo. Printing technology was invented in ancient China as far back as the 8th century and by 868 they were using wood block printing which was used to print the first book in the world. Advancement in the technology came by 11th century when movable ceramic printer was invented during the rule of the Song Dynasty. By the time the Tang dynasty came to power in ancient China, printing and paper making techniques had prompted the invention of books and book shops in the cities. Compass and Gun Powder. The invention of these two had put ancient China in the fore front in terms of scientific discovery and development. The compass was extremely useful for trade and sea travel. Here they used magnets to magnetize a pointer made of iron. Later the western world borrowed the technique for the navigation on the sea. Gun powder was invented by accident when the ancient Chinese found that throwing some types of mineral powders in the fire produces color and sparkling flame. They used the technology for making fireworks. Later the same gunpowder changed the art of modern warfare when it was used by the European powers against their enemies. Politics and Government. Ancient China had monarchy, i. e. government headed by an emperor and a royal family. Chinese rulers also called monarchs based their government on the Confucian model, which taught that the ruler was a virtuous man who led by example†¦ Despotic leadership. China like many other countries at that time was an agriculture based country with the river Yangtze as its lifeline. During the ancient period the king would be the leader and would be more of a dictator than a king for the people who would take decisions beneficial to them. He has un-surpassing power in all areas be it economy or governance or agriculture which was the livelihood of the people. Earliest incident of despotic leadership could probably be traced back to the Hsia dynasty (2200 – 1750 BC) when the emperor Yao picked Shun as his successor to help his people who were burdened by the regular floods. Enlightened Leadership. Shun can be given credit for being an enlightened leader, but he was very harsh on his people. He could put any of his people to death if they did not agree with his leadership. Other punishments included using whip, stick and fines for small offences. He was succeeded by Yu, who founded Hsia, the first dynasty. During this dynasty the Chinese government or the emperor employed huge labor to work under four groups: military, farming, construction workers and textile labor. Textile labor were given the task of weaving silk thread by hand to make clothes for the royal family, construction work included public work such as building wall, enlarging canals for agriculture etc. Military. Ancient China was most of the time caught in battles against the Huns or the invaders. In military the casualty was very high, because at that time it was quiet common to have mass warfare killing thousands at the same time; ordinary soldiers were simply treated as pawns by the king and other leaders. Shan Dynasty (1750-1040 BC) was ruthless when it came to battles, they even made the whole family fight in battles together because he believed they would fight better with each other. Position of Women. The Shan Dynasty followed the philosophy of Yin and Yan and believed in giving lesser role to women in the society as compared to men. Women were not given opportunities and were treated as inferior. Efforts to reform the Chinese Government. The Chou Dynasty (1040 -256 BC) tried to bring improvements in the government after the corrupt Shan Dynasty and tried to employ the feudal system. This new form of government in ancient China collapsed and ended up with Warring states period (403- 221 BC). Furthermore, corrupt emperors caused the country to fall apart into a continuous war like situation. It was after these that the enlightened Qin Dynasty ruled, which tried to reform and unified the country and builds the Great Wall of China. The Ancient Chinese Government was more of Despotism rather than Enlightened Monarchy which works for the betterment of the people. Legal Systems. Many of the ancient legal systems were considered to be harsh by modern day standards. When societies were beginning to establish civil order and a government hierarchy often many premises seemed extreme; for example, Hammurabi’s Code and the eye for an eye principle or the torture practices common in Medieval Europe. Although, modern China may be suspected of human rights abuses, Ancient China’s legal system was based on morals and the inherent good of the citizens. The Ancient Chinese legal system evolved through the principles of Confucianism and Legalism along with the traditions and morals of Ancient Chinese life. Confucianism. Confucianism as a philosophy gained prominence in the early existence of Ancient China. The Confucian philosophy believed that social control and social order could only be created through education. Confucianism influenced the Ancient Chinese legal system as it believed that humans were inherently good and that order was based on respect for the King and one’s fellow man. The early legal system of Ancient China was as a result, hesitant to utilize codified or written law. This was because codified laws served to tell people what to do without explaining the reasoning. Instead of codified law, the legal system of Ancient China was initially intended to be secondary to moral reasoning. It was believed under Confucianism that by ruling through traditions, norms, and morals that those who broke the accepted conditions would be ashamed and ostracized from society. Over time however, it became clear that in some circumstances people’s self-interest would differ from society. It was because of this that the premises of Confucianism were mixed with those of Legalism to form the first codified law in Ancient China. Legalism. Legalism in contrast to Confucianism was based on the concept that humans were predisposed to evil or wrongdoing. This belief led to the understanding that codified law and punishments were needed in order to maintain order in society. When Ancient China began to incorporate these principles into their legal system a focus was placed on the ruler. It was important to these principles that the ruler remained above the law so that his word could act as a guide. It was also important to Legalism that a ruler was respected so that his laws and punishments were seen as just. As Ancient China’s legal system evolved it remained important that the law had the respect of the people and that the people understood the traditions. Important Principles. Ancient China’s legal system is one of the oldest legal traditions and yet unlike modern day systems there was no separation between civil and criminal law. The legal system of Ancient China was structured around the ruler being able to unify society’s interests while maintaining respect. This premise is why any crimes against the ruler received no mercy. After the ruler in Ancient China the family was held in the highest regard; this is why crimes against the family were considered one of the greatest offences. In general Ancient China’s legal system attempted to enforce filial piety, to uphold the respect of family ancestors, to avoid legal action when possible, to create deterrents to actions and to control outbursts. In comparison, to many other early legal systems, China’s system was relatively relaxed and centered on the citizens rather than government mandates. Ancient China’s legal system was founded on the traditions of the society it was meant to control allowing the system to evolve into the present day Culture. Daily life in Ancient China is as mysterious as it is old. The ancient Chinese were master creators, artists, craftsmen and warlords. They created paper, gunpowder for battles, matches, cannons, compass, umbrellas and many more. They created many artifacts. They developed many martial arts and other art forms such as calligraphy. They used coins with holes in them. As there were no banks at that time they used to collect the money through strings in the coins. Ancient China was ruled by many dynasties and was constantly plagued with war. The peasants celebrated spring which was a very important festival in their life. It was celebrated during spring to welcome a good harvest and good fortune. Usually young men and women paired up and sang and danced. Like today, even in ancient China the Dragon was a sign of good luck. Chinese art is well known throughout the world. Its painting and calligraphy established the guiding principals by which other civilizations would emulate. In Chinese art, each object has its own subjective meaning, and can be interpreted in many ways. To the Chinese, color and form are not just words, but are a part of what makes them a unique people; there ability to surround themselves with beautiful architecture and lavish technique know no bounds. People around the world love Chinese food, and so they should. Lots of tradition and care has gone into some of todays finest and most famous dishes. In addition, Chinese medicine has been around for centuries, but only recently has it become a new, and almost baseline treatment, for common ailments such as headaches and fevers. Ancient Chinese Paintings. There are very few remains of paintings of ancient times except on ceramic and tiles, a clear historic development can be traced only after 5th century AD. Hundreds of caves of Buddhist wall paintings and scrolls dating back to late 5th century AD have been discovered. A highly organized system of representing objects was discovered different from the western perspective; the greatest strength of this art is its incomparable mastery of lines and silhouette. The art of figure painting reached it’s height during the Tang Dynasty, which also saw the rise of the great art of landscape painting executed as brush drawings with color washes Chinese Music and Poetry. Ancient Chinese music can be traced back to Neolithic age based on the discovery of bone flutes. Poetry and Music were influenced by the Book of Song, Confucius and the Chinese poet and statesman Qu Yuan. In the Xia, Shang and Zhou dynasties music was only for the royal families and dignitaries, entering the mainstream only in the Tang Dynasty. In the Song Dynasty ,Kunqu, the oldest form of Chinese opera developed and it was during this time that the writers and artists came up with new form of lyric poetry –Ci. Other Art Forms. There were other forms of art apart from the ones mentioned above during ancient times in China like Seals, Calligraphy, Embroidery, kite making, paper cutting and shadow puppetry. Ancient Chinese culture boasts of glorious forms of Art and traditional crafts which are just two of the many jewels in China’s 5000 year history.